ANNUAL REPORT FLIPPING BOOK.pdf

“We have come to the conclusion that to succeed (and with the conviction that we both must and can succeed) all key stakeholders in the process need to be prepared to do everything differently”.

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$ IHZ \HDUV EHIRUH WKLV D JOREDO RLO EXVLQHVV pension fund invited me to help plan and GHVLJQ ¶(XURSH·V PRVW VXVWDLQDEOH XUEDQ H[WHQVLRQ· $QG LQ ZH ZHUH VLPLODUO\ EULHIHG WR KHOS FRQFHLYH WKH ¶JUHHQHVW· HYHU legacy for an Olympics. ,·YH PDGH LW VRXQG OLNH D FRPSHWLWLRQ LQ bravado and in some ways it was and perhaps VWLOO LV 6D\ ZKDW \RX OLNH EXW DW OHDVW WKHVH SHRSOH KDG JRRG LQWHQW 6XFK DVSLUDWLRQV DUH DSSOLHG DOVR DQG HTXDOO\ WKHVH GD\V WR FRQFHSWV OLNH ¶SODFH· ¶JRRG GHVLJQ· ¶VWURQJ FRPPXQLW\· ¶VXVWDLQDEOH WUDQVSRUW· ¶JUHHQ EXLOGLQJV· DQG HYHQ ¶VXVWDLQDEOH OLIHVW\OHV· What on earth can it all mean? Well, at least we helped get this stuff on the DJHQGD $W ULVN SHUKDSV RI EHLQJ D WRXFK MDGHG RQH ZRXOG KDYH WR VD\ WKDW DV \HW LW KDV PHDQW YHU\ OLWWOH LQ SUDFWLFH 7KHVH LGHDV or rather words, are bandied about like WKRVH LQ ROG VFKRRO PLVVLRQ VWDWHPHQWV ,·P WKLQNLQJ ¶LQWHJULW\· ¶KRQHVW\· ¶WUDQVSDUHQF\· 7XUQ LW DURXQG DQG ZRXOG DQ\RQH HYHU VWDWH a commitment to dishonesty, obfuscation, GXSOLFLW\" ,Q ODQG DQG SURSHUW\ WHUPV LW ZRXOG UHDG ¶, DP SODQQLQJ D EDGO\ GHVLJQHG SODFH OHVV FDU GHSHQGHQW XQVXVWDLQDEOH GHYHORSPHQW ZLWK ÁLPV\ DQG OHDN\ EXLOGLQJV and a weak community populated by RXWUDJHRXVO\ ZDVWHIXO SHRSOH·

macro and micro levels creating a greener URRIV FDSH SRFNHW SDUNV HGLEOH ODQGVFDSHV tree planting and grander parks and water features. Combine these kinds of elements together DQG ZLWK D EHVSRNH ÀQDQFLDO PRGHO DQG investment structure as we aim to do at %HHVWRQ 3DUN RXU RZQ XUEDQ H[WHQVLRQ LQ %URDGODQG 1RUIRON DQG ZH EHOLHYH ZH·OO not only create a very attractive, high value SODFH WR OLYH RIIHULQJ D EHWWHU TXDOLW\ RI OLIH IRU households of all kinds, but that it will attract DQG UHWDLQ HQWUHSUHQHXUV DQG PDNH LW VXSHU easy for people to live in environmentally sustainable ways. :H QHHG H[HPSODUV RI FRXUVH WKDW SURYH WKHVH ideas and this is why several years ago we FUHDWHG %H\RQG *UHHQ 'HYHORSPHQWV WR WU\ WR SXW WKHVH LGHDV LQWR SUDFWLFH ,Q D IHZ \HDUV , hope that you will be able to visit the emerging place at Beeston Park and see for yourselves what a difference these ideas can have when they are translated in a disciplined way into homes, streets, green spaces, energy systems that you can visit, live and work in and, in due course, observe better everyday ways of living.

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